Summary of Digital Marketing Services for LipSips:

SPECIFIC TO SEARCH ENGINE OPTIMIZATION (SEO)

• Identify a series of search terms and phrases that are best suited for LipsSips target customer.
• Create new content and necessary pages that are keyword-rich to support the identified keywords.
• Identify the types of businesses that would be likely buyers on the wholesale side and create supporting content
• Create unique page content that targets these specific types of businesses and the retail consumer

SOCIAL

• Create an integrated plan using the promotion of Social Media which will include a monthly content calender with planned posts to Facebook & IG
• It is recommended that content consist of educational, promotions and actual users of the product
• Take advantage of influencer support whenever available

ADVERTISING & AD MANAGEMENT

• Create and manage a Retargeting Campaign that would trigger to the Google Display network based on identified keywords that would deliver a “based on your search, you may be interested in” scenario
• Look into a similar campaign of retargeting within Meta

Other Deliverables:

• Set-up Google Analytics GA filters for Reporting
• Provide monthly reporting showing activity, PPC vs. Organic

Any advertising spending will be direct from the client to the advertising provider.

WHEN YOU ARE READY TO GET STARTED – SIGN UP BELOW

This a $350/mo. Subscription PayPal billing from Houston Alive.
(A PayPal account is not needed)

Fees:

One-time Setup Fee: $350
this includes the keywords research and ad campaign creation

Ongoing Monthly Fee: $350
includes services from SEO, Social, Ad Management and reporting

No contract. Cancel anytime.

Timeline:

Set-up: 3-4 business days